Privacy Policy

Our Privacy Policy: General Principles and Best Practices

Any personal information that we collect from you as a result of the ordering process or through the submission of any comment or promotional forms is held in strict confidence in our secure information systems as well as our banking institution. We maintain no relationships with any outside firms for the purpose of sharing or selling customer information. We will never develop any relationships with any outside firms with whom we will disseminate any customer information. We restrict our employees' access to non-public personal information about you to those individuals who need to know that information to conduct our business.

More In-Depth Information regarding our Privacy Policy

Rock America Incorporated values the privacy of our visitors and customers. We take many precautions to safeguard the information we collect from unauthorized use. The following is a detailed explanation of the privacy policy for the shoprockamerica website.


To begin with, we use cookies that are needed to compile aggregate non-personally identifiable information about the visitors to our web site. Non-personally identifiable information most often consists of things such as your search preferences, the types of products you have bought, how many times you have visited a particular web site, etc. This type of information is usually associated with a particular computer or IP address but not with a particular person. Cookies are pieces of information generated by a Web server and stored in the user's computer, ready for future access. Each time you access our web site; our server finds the relevant cookie on your computer. The information contained within that cookie is then used to customize your experience with our site.

On the other hand, personally identifiable information consists of information that is unique to you, such as credit card numbers, home address, email address and the like. This is the type of information that most people consider private and deem the most important to protect from unauthorized access. The personally identifiable information we collect is limited to what you provide when you are placing an order. It usually includes a customer name, shipping address, billing address, telephone number, email address, and credit card information. We DO NOT SELL personally identifiable information to third parties for the purpose of marketing to you.


We use the latest in encryption technology, including SSL encryption to ensure that any sensitive information that is sent by you to us via the Internet is protected from unauthorized interception. Passwords are required in order for you to gain access to your account. Our employees also require passwords to view any order or account information. When an employee is terminated or is no longer with the company, we change the access codes that the employee used to access any customer accounts.


Only those employees responsible for handling your account and orders will have access to your information. Additionally, employees in our technical department may have access to your information in order to conduct routine checks on the integrity of our system and in order to perform necessary maintenance work. In order to process your credit card we have to consult with an outside credit card processing company. These processing companies are regulated by the banking industry and must meet certain security requirements in order to be in business. The processing companies will have access to your credit card information, and the limited information you provide us when making a purchase. The processing company will communicate with the issuing bank of your credit card in order to get final approval to charge your credit card for the product or services we are providing for you.

Additionally, judicial requests by a duly authorized court will require us to divulge certain information regarding your account should that situation arise. Finally, should our company ever be bought or sold, your account information would then become the property of the new owner/entity.

Finally, Shipping Companies such as U.P.S. and Fed-Ex require your Shipping Address and your telephone number, in case they are trying to deliver your package and cannot locate you.


You always have the option to view your account to make sure the information we have collected from you is indeed correct. You also have the option of removing any information from your account that you wish to keep private. However, please note that removing certain information such as your email address, contact information, and the like may greatly hinder our ability to effectively provide the service or products you have requested. We recommend that you contact us first to discuss which information you may remove without interrupting the quality of service we intend to provide for you.


You have the option of disabling your computer's ability to accept or transmit cookies. This will prevent us from gathering certain non-personally identifiable information from you. You also have the option of removing yourself from any email distribution list that you may have signed up for.


We reserve the right to change this privacy policy at any time. However, if any changes do occur, we will attempt to publish the changes to our web site. Should the company be bought or sold to someone else, we will take reasonable steps to notify you personally. You will then be given the option to keep your account open or to terminate.

Frequently Asked Questions about Website Security:
How do you know if an SSL connection is active and protecting your information in a secure manner?

Simply look at the lower information bar of your browser window when in the Checkout phase of ordering. If you see an unbroken key or a closed lock (this is determined by your browser), the SSL is active and your information is secure. You can also double-check by looking at the URL line of your browser. When accessing a secure server, the first characters of the site address will change from 'http' to 'https' (the 's' stands for 'secure').

What if I am having a problem on your site?

Some versions of browsers and some firewalls don't permit communication even though the server is secure. If, for some reason, you are unable to connect to our secure server, or you prefer to order by phone, please call us toll free at (800) 592-7988 or email us at

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